CUSTOMER & MARKET SEGMENTATION ANALYSIS
To acquire and retain customers cost-efficiently, you need to know the consumer needs your product or service satisfies as well as identify and understand the different types of consumers who will buy your product or service and remain loyal to your brand.
Accurace's Customer & Market Sementation Analysis provides this necessary insight and addresses the following objectives:
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WHY adopt Accurace's Customer & Market Segmentation Analysis?
Market and Customer Segmentation Analysis allows you to identify and understand in-depth all the primary segments amongst your customer and/or prospect base delineated by differentiating factors (e.g. motivations, purchase triggers, path-to-purchase process, etc.).
This analysis facilitates a more effective marketing and business strategy to maximise customer acquisition and retention cost-efficiently.
Key insights include:
This analysis facilitates a more effective marketing and business strategy to maximise customer acquisition and retention cost-efficiently.
Key insights include:
- Description (demographics, psychographics) of all primary segments
- Attitudes towards category and Net Promoter Score
- Product/service preference
- Triggers and barriers to consuming your product/service
- Brand perceptual mapping
- Competitive analysis
- Primary media consumption and new technology take-up
The Accurace Approach
1. Discovery
2. Segment Definition & Modelling
3. Application & Strategy
4. Stage Development Consultation (Optional)
Example of Some Insight Derived from Accurace's Customer & Market Segmentation Analysis
And remember...
...Accurace hands over to you ALL the modelling algorithms and data used to create and analyse the segments so you can move the update of this analysis in-house. Accurace can train your team to update your Customer & Market Segmentation analysis moving forward so you no longer need to outsource the update of this study. Accurace believes in increasing our clients' capability so whatever project we partner with you on, you are not beholden to Accurace to continue generating insights and learnings from this approach in the future.
If you wish to learn more about Accurace's Customer & Market Segmentation Analysis, please complete the form below. Our CEO (Clare Fernando) will respond to your message as soon as possible.
If you wish to learn more about Accurace's Customer & Market Segmentation Analysis, please complete the form below. Our CEO (Clare Fernando) will respond to your message as soon as possible.