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MEDIA ATTRIBUTION MODELLING
There are more paths to acquisition than ever before.
Accurace's Media Attributon Modelling solution decomposes your customers' paths to purchase as well as addresses the following objectives:
How does Accurace decompose your customers' paths to purchase and address the above objectives? By employing a regression-based technique called Marketing Mix Modelling (MMM). It's like baking a cake from scratch....
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Accurace's Media Attribution Modelling solution typically follows 5 steps:
Insights Generated
Accurace generates the following insights to optimise your media planning, achieve your acquisition targets, defend your marketing budgets and maximise your revenue.
- Measure your marketing activity contribution to your KPI volumes vs. your non-marketing activity (i.e. Incremental KPI volumes vs. Base KPI volumes).
- Identify and measure the impact of media and non-media channels in driving your KPIs.
- Calculate ROI and/or CPA for each driver.
- Measure the effectiveness of individual campaigns.
- Measure the impact of competitive activity by competitor.
- Identify and measure the impact of market developments, economic climate and seasonality.
- Forecasts at any given combination of media investment.
- Interactive, predictive, personalised dashboard so you can access the modelling algorithms at any time as you wish.
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And remember...
...Accurace hands over to you ALL the modelling algorithms and response curve data so you can move this analysis in-house. If you invest in a dashboard, Accurace will train your team to build and maintain the dashboard moving forward so you no longer need to outsource the update of this tool.
Accurace believes in increasing our clients capability so whatever project we partner with you on, you are not beholden to Accurace to continue generating insights and learnings from this approach in the future.
If you wish to learn more about Accurace's Media Attribution Modelling solution, please complete the form below. Our CEO (Clare Fernando) will respond to your message as soon as possible.